ST. MARCHE SUPERMARKET
The St Marche chain, which is known for being a differentiated environment with personalized service, needed a renewal of the concept, focusing on its expansion plans. Based on the costumer’s new needs, which emerged during the pandemic, the challenge was to transform the supermarket into a place of leisure and well-being, with a pleasant environment being essential for the customer to return to the store.
For the new store on Avenida Rebouças in São Paulo, there was still the architectural challenge to create an efficient layout, capable of taking advantage of the huge concrete pillars existing in the space destined for the store.
We designed a new concept called Lounge Area, with the aim of reinforcing the chain's identity, boosting sales through a welcoming environment and excellent product display, in addition to promoting spaces for meals, small meetings and remote work.
The intended relaxed atmosphere led to keep the building's concrete structure and facilities apparent.
As a guideline, we introduced a large Artistic Mural at the entrance of the store, which, through the glass facade, visually integrates the store with its surroundings, gifting the city and simultaneously attracting the customer.
Great service is always a pleasure. If you visit this spot, you will definitely enjoy the enchanting environment around it.
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